[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.rotang.cz\/optimalizace-konverzniho-pomeru-je-dulezity-proces\/#Article","mainEntityOfPage":"https:\/\/www.rotang.cz\/optimalizace-konverzniho-pomeru-je-dulezity-proces\/","headline":"Optimalizace konverzn\u00edho pom\u011bru je d\u016fle\u017eit\u00fd proces","name":"Optimalizace konverzn\u00edho pom\u011bru je d\u016fle\u017eit\u00fd proces","description":"Kdy\u017e se n\u011bkdo rozhodne prod\u00e1vat p\u0159es internet t\u0159eba dom\u00e1c\u00ed pot\u0159eby a m\u00e1 pl\u00e1n, jak\u00e9 zbo\u017e\u00ed chce m\u00edt ve sv\u00e9m sortimentu, m\u016f\u017ee po\u017e\u00e1dat o tvorbu webu odborn\u00edky. Ti vytvo\u0159\u00ed webov\u00fd zdroj p\u0159\u00edmo na m\u00edru tak, aby<!--hoot-read-more-quicktag-->","datePublished":"2026-02-20","dateModified":"2026-02-20","author":{"@type":"Person","@id":"https:\/\/www.rotang.cz\/author\/#Person","name":"","url":"https:\/\/www.rotang.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/bbaa4e9a58aac4329fe0ade0f3fb816f09f0dc43c21f6e884dccfbc124b16b29?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bbaa4e9a58aac4329fe0ade0f3fb816f09f0dc43c21f6e884dccfbc124b16b29?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"rotang.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.rotang.cz\/wp-content\/uploads\/janeb13-computer-1185626_640.jpg","url":"https:\/\/www.rotang.cz\/wp-content\/uploads\/janeb13-computer-1185626_640.jpg","height":0,"width":0},"url":"https:\/\/www.rotang.cz\/optimalizace-konverzniho-pomeru-je-dulezity-proces\/","about":["Podnik\u00e1n\u00ed"],"wordCount":408,"articleBody":"       Kdy\u017e se n\u011bkdo rozhodne prod\u00e1vat p\u0159es internet t\u0159eba dom\u00e1c\u00ed pot\u0159eby a m\u00e1 pl\u00e1n, jak\u00e9 zbo\u017e\u00ed chce m\u00edt ve sv\u00e9m sortimentu, m\u016f\u017ee po\u017e\u00e1dat o tvorbu webu odborn\u00edky. Ti vytvo\u0159\u00ed webov\u00fd zdroj p\u0159\u00edmo na m\u00edru tak, aby z\u00e1kazn\u00edky oslovoval. Odborn\u00edci se mohou zam\u011b\u0159it i na problematiku SEO, kter\u00e1 je d\u016fle\u017eit\u00e1 pro komunikaci s internetov\u00fdmi vyhled\u00e1va\u010di. Z\u00e1rove\u0148 se mohou odborn\u00edci pokusit o spr\u00e1vu soci\u00e1ln\u00edch s\u00edt\u00ed, odkud m\u016f\u017ee na web vstupovat velk\u00e9 mno\u017estv\u00ed z\u00e1kazn\u00edk\u016f. Jakmile se web rozjede a prvn\u00ed z\u00e1kazn\u00edci za\u010dnou webov\u00e9 str\u00e1nky nav\u0161t\u011bvovat, m\u016f\u017ee se st\u00e1t, \u017ee bude sice d\u00edky PPC reklam\u011b a dal\u0161\u00edm prvk\u016fm SEO pom\u011brn\u011b vysok\u00e1 n\u00e1v\u0161t\u011bvnost, ale lid\u00e9 budou z webu odch\u00e1zet bez v\u00fdrazn\u00fdch aktivit.Nebudou m\u00edt z\u00e1jem objedn\u00e1vat zbo\u017e\u00ed a to mohou nakonec zakoupit jinde. P\u0159\u00ed\u010dinou nemus\u00ed b\u00fdt cena v\u00fdrobk\u016f, ale n\u011bkter\u00e9 nep\u0159\u00edzniv\u00e9 jevy, s nimi\u017e se na webu setkaj\u00ed. Nap\u0159\u00edklad p\u016fjde o nedostate\u010dn\u00e9 popisky zbo\u017e\u00ed a uv\u00e1d\u011bn\u00ed zkreslen\u00fdch \u010di neov\u011b\u0159en\u00fdch \u00fadaj\u016f. N\u011bkter\u00e9 informace si mohou odporovat, u n\u011bkter\u00fdch v\u00fdrobk\u016f m\u016f\u017ee b\u00fdt popis shodn\u00fd s jin\u00fdmi produkty atd. Z\u00e1kazn\u00edky m\u016f\u017ee odradit i pomal\u00e9 na\u010d\u00edt\u00e1n\u00ed webu, \u0161kared\u00fd design a nevhodn\u011b poskl\u00e1dan\u00e1 u\u017eivatelsk\u00e1 menu, kter\u00e1 zp\u016fsob\u00ed chaos, nam\u00edsto p\u0159ehledn\u00e9ho a p\u0159\u00edjemn\u00e9ho prohl\u00ed\u017een\u00ed webov\u00fdch str\u00e1nek.Jestli\u017ee tento probl\u00e9m nastane, je mo\u017en\u00e9 oslovit s prosbou odborn\u00edky, kte\u0159\u00ed se zam\u011b\u0159\u00ed na takzvanou optimalizaci konverzn\u00edho pom\u011bru. Tento proces by m\u011bl zv\u00fd\u0161it po\u010det z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed projev\u00ed o zbo\u017e\u00ed z\u00e1jem, a v obchod\u011b jej tak\u00e9 skute\u010dn\u011b nakoup\u00ed, p\u0159\u00edpadn\u011b provedou n\u011bkter\u00e9 dal\u0161\u00ed \u010dinnosti, jako je registrace v obchodu.Optimalizace konverzn\u00edho pom\u011bru je vlastn\u011b takov\u00e1 anal\u00fdza pohybu z\u00e1kazn\u00edk\u016f na webov\u00fdch str\u00e1nk\u00e1ch a \u00faprava tohoto prost\u0159ed\u00ed, aby internetov\u00fd obchod l\u00e9pe prosperoval a p\u0159in\u00e1\u0161el u\u017eitek. Aby to nebyl jen mrtv\u00fd web, kde sice nab\u00edz\u00edte spoustu v\u00fdrobk\u016f, ale lid\u00e9 odtud prchaj\u00ed jinam, kde se jim zd\u00e1 internetov\u00fd obchod u\u017eivatelsky p\u0159\u00edv\u011btiv\u011bj\u0161\u00ed a zaj\u00edmav\u011bj\u0161\u00ed.                                                                                                                                                                                                                                                                                                                                                                                                  "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Optimalizace konverzn\u00edho pom\u011bru je d\u016fle\u017eit\u00fd proces","item":"https:\/\/www.rotang.cz\/optimalizace-konverzniho-pomeru-je-dulezity-proces\/#breadcrumbitem"}]}]